Ghastly Goods: Tea and Terror
A tea and horror based subscription box company. Featuring branding, a full advertising campaign, and website and AR mockups.
Do you enjoy curling up by the fire on a dark and stormy night with a good read and a cup of tea? Each month Ghastly Goods sends you a box of horror to satisfy your tea and terror cravings. Each box is filled with a themed tea blend, infused honey and horror media recommendations. This brand embodies the love for all things spooky through its cute but creepy logo, patterns, and color palette.
Ghastly Goods: Tea and Horror Branding
Ghastly Goods: Tea and Horror Branding
Ghastly Goods’ branding is playful and colorful despite the terrors within. All jokes aside the playful nature of the logos and patterns foster a cozy atmosphere to pair with the tea accouterment and horror media featured in each box. The branding is carried throughout all the packaging designs, advertising campaigns, and website design and AR experience.
Fear of the Unknowable Edition Box
Spector Spectacular Edition Box
Welcome to Ghastly Goods Edition Box
Ghastly Goods: Tea and Horror Advertising Campaign
#Selfscare
#SipSpooky
Ghastly Goods: Tea and Horror Advertising Campaign #Selfscare #SipSpooky
Experience true horror with Ghastly Goods’ subway takeover. Get a taste of the creatures and comforts of Ghastly Goods while on your daily commute.
Alongside a subway take over an Instagram ad campaign featuring illustrated vignettes of enjoying a cup of terror with your newest horror reccomendation and the creepy creature that decided to haunt you for the month.
No matter the medium, Ghastly Goods encourages you to indulge in #Selfscare and become steeped in horror.
Ghastly Goods: Tea and Horror Wed Design and AR Experince
Ghastly Goods: Tea and Horror Wed Design and AR Experince
Ghastly Goods’ branding is playful and colorful despite the terrors within. All jokes aside the playful nature of the logos and patterns foster a cozy atmosphere to pair with the tea accouterment and horror media featured in each box. The branding is carried throughout all the packaging designs, advertising campaigns, and website design and AR experience.
Augmented Reality Experience
Each box will be equipped with a unique AR experience to engage the customer with the box rather than just throwing it away after emptying it. The animated creatures emerging from each month’s box engage the customer with the theme of the box and are easily shared on social media.